Lately, I’ve started to run ads on my Road to FIRE blog. It is to ensure that can achieve and maintain a cashflow neutral blog. And in the name of transparency, I plan to come out with a report every month or quarter (TBD). In it, I will highlight the costs associated with running this blog and how much I’ve made from the ads. And if you’re curious about what I plan to do with any excess profits, don’t worry I will report on every cent made and spent.